Comparison

Attio vs folk

Attio is the stronger choice for a team that wants structure and room to grow: a free plan for up to 3 seats and 50,000 records, explicit record limits up to a million, and unlimited email sends on Pro. folk is the better fit for relationship-led work: contacts, introductions and enrichment credits rather than pipeline records, and it is cheaper to start paying for, at $24 a member annually against Attio’s $35. The catch that decides many purchases: neither includes sequences on its entry paid tier. All figures read from both vendors’ own pricing pages on 26 August 2026.

Pricing, side by side

Read from each vendor’s own pricing page and documentation on 26 August 2026. Prices move; the date is here so you can tell how stale this is.

	Attio	folk
Free plan	Yes: $0, up to 3 seats, 50,000 records	No free plan
Entry paid tier	Plus: $44 monthly, $35 annually	Standard: $30 monthly, $24 annually
Middle tier	Pro: $99 monthly, $79 annually	Premium: $60 monthly, $48 annually
Top tier	Enterprise: custom, billed annually	Enterprise: from $100 monthly, $80 annually
Sequences	Listed from Pro on the pricing page at the check date	Premium and Enterprise only, not on Standard
Email sending	200/mo Free · 1,000/mo Plus · unlimited Pro and Enterprise	2,000 messages/member/mo Standard · 5,000 Premium · custom Enterprise
Bulk send at once	10 on Free · 50 on Plus and above	Not published as a separate cap
Records	50,000 Free · 250,000 Plus · 1,000,000 Pro · custom Enterprise	Not published; meters messages and enrichment credits per member instead
Enrichment credits	Not published on the pricing page	500/mo Standard · 1,000/mo Premium

The sequences trap, in both products

The most common expensive mistake with either of these tools is pricing the wrong tier. Both pricing pages lead with an entry plan, and in both products the entry plan does not include sequences.

With folk this is explicit: sequences are a Premium feature, so the real price for a team that wants them is $48 a member annually, not $24. With Attio, sequences were listed from Pro when we checked on 26 August 2026, which makes the real figure $79 annually rather than $35. Attio moves quickly on packaging, so confirm this on their page rather than on ours before you decide anything.

Doubling the per-seat price is the sort of thing that should be discovered before procurement rather than after, and it is the single biggest gap between the headline number and the number you will actually pay in either product.

Attio's open tracking has a specific limitation

Attio does have email open tracking, and anyone telling you it does not is working from stale information. The limitation is narrower and more important than its absence would be: Attio’s help centre states that it works for Microsoft 365 and that “Gmail accounts are not yet supported”, and that it does not apply to sequences. Checked 23 August 2026.

The practical consequence is binary rather than partial. If your company is on Google Workspace (as most startups are), open tracking is not a feature you have, whatever tier you bought. It is worth a direct question to Attio before signing, because it may well have changed since this page was written.

So which one

Choose Attio if you want to start free, if your data has real structure to it (objects, relationships, custom attributes) or if you expect record counts in the hundreds of thousands. The free tier is unusually generous for three people, and Pro’s unlimited sending removes a ceiling that folk keeps at every tier.

Choose folk if your work is relationships rather than pipeline: fundraising, recruiting, agency business development, partnerships. The enrichment credits are built into the price, the entry tier is genuinely cheaper, and the product is designed around people rather than deal records.

Choose neither yet if sequences are non-negotiable and $48–$79 a seat is above your budget: that is the real price of both, and it is worth knowing before you start a trial rather than after.

FAQ

Attio vs folk: common questions

Is Attio or folk better for a small sales team?

Attio, in most cases, and mainly because of where it starts. Attio's free plan covers up to 3 seats and 50,000 records, so a small team can run a real pipeline before paying anything, and its data model handles more structure as you grow. folk starts at $24 per member per month billed annually and is built around contacts and relationships rather than records, which suits a team whose work is networking and introductions more than pipeline stages. Checked 26 August 2026.

Which is cheaper, Attio or folk?

folk at the entry tier, Attio at the top. folk Standard is $24 per member per month annually against Attio Plus at $35. Above that it reverses: folk Premium is $48 and Attio Pro is $79, but Attio Pro includes unlimited email sends and one million records where folk Premium caps messages at 5,000 per member per month. And Attio's free plan is $0 for up to 3 seats, which folk does not match.

Do Attio and folk both include email sequences?

Neither includes them on its entry paid plan, and this catches people out. folk lists sequences on Premium ($48 annually) and Enterprise only; Standard does not have them. Attio's pricing page listed sequences from the Pro tier ($79 annually) when checked on 26 August 2026. If sequences are the reason you are buying, price the tier that actually has them, not the one on the front of the pricing page.

What are the email sending limits on Attio and folk?

Attio: 200 emails a month on Free, 1,000 a month on Plus, unlimited on Pro and Enterprise, with bulk sends capped at 10 at once on Free and 50 at once on Plus and above. folk: 2,000 messages per member per month on Standard, 5,000 on Premium, custom on Enterprise. Checked 26 August 2026.

Does Attio track email opens?

Partly, and the limitation is specific. Attio's help centre states that open tracking works for Microsoft 365 and that 'Gmail accounts are not yet supported', and that it does not apply to sequences. Checked 23 August 2026. If your team is on Google Workspace, that is worth confirming with Attio directly before you buy on the strength of it.

How many records can each hold?

Attio publishes explicit record limits: 50,000 on Free, 250,000 on Plus, 1,000,000 on Pro and custom on Enterprise. folk does not publish an equivalent record cap on its pricing page; it meters messages and enrichment credits per member instead: 500 enrichment credits a month on Standard and 1,000 on Premium.

Disclosure

This comparison is published by Lightng CRM, which competes with both products. We have kept ourselves out of the comparison and out of the recommendation on purpose: a neutral page with a pitch in it is not a neutral page. Every figure above came from Attio’s and folk’s own pricing pages on 26 August 2026; if you find one that has changed, it has changed, and we would rather you checked than took our word for it.