Compare

Comparisons between other CRMs

These pages compare two other vendors to each other. Lightng is not in them, not as an option, not as an aside, not as a recommendation at the end. Every figure comes from the vendors’ own pricing pages and carries the date it was read.

Comparisons available now

Attio vs folk

Attio starts free for 3 seats and publishes record limits to a million; folk is cheaper to start paying for and built around relationships. Neither includes sequences on its entry paid tier, the detail that decides most of these purchases.

Why a CRM company publishes comparisons it is not in

It is a fair question and it has a straightforward answer, so here it is rather than a claim about serving the community.

Most people evaluating CRMs are not comparing us to anyone. They are deciding between two products they already have in mind, and the pages written to help them do that are almost all published by one of the two. Those pages are useful right up to the point where a trade-off goes against the author, at which point they stop being useful.

A comparison published by a third party can afford to give both answers honestly, because neither answer costs it anything. That is the only genuine advantage we have in writing these, and it disappears the moment we put ourselves in the recommendation, so we do not.

The self-interest is not hidden: someone who found this page useful may look at what else the site does. Those comparisons are here, clearly labelled as ours, and they carry the same sourcing rules.